SMIMS
Pink October SMCC
Sree Mookambika Cancer Centre

Preventive
Oncology

The fight against cancer begins long before diagnosis — awareness, early detection, and healthy living.

Overview

At Sree Mookambika Cancer Centre (SMCC), we believe that the fight against cancer begins long before a diagnosis is made. Our Preventive Oncology programme is dedicated to reducing the burden of cancer through awareness, early detection, timely intervention, and healthy lifestyle practices. With advances in medical science, many cancers can either be prevented or detected at an early stage — when treatment is simpler, more effective, and associated with significantly better outcomes.

Our multidisciplinary team offers comprehensive preventive services tailored to individual risk profiles — cancer risk assessment, evidence-based screening, vaccination, genetic counselling, lifestyle modification, tobacco cessation support and regular follow-up for high-risk individuals. Every person receives personalised guidance based on age, family history, occupation, lifestyle and other risk factors.

Comprehensive Cancer Screening

SMCC provides screening for common cancers, following internationally accepted guidelines and supported by state-of-the-art diagnostic facilities for accurate detection and timely management.

Breast Cancer
Cervical Cancer
Oral Cancer
Colorectal Cancer
Prostate Cancer
Lung Cancer (high-risk)

Creating Awareness Beyond Hospital Walls

Prevention is effective only when awareness reaches the community. SMCC has consistently taken cancer education beyond the hospital through public awareness programmes, workplace initiatives, school and college campaigns, rural outreach camps and community screening programmes across Tamil Nadu and Kerala.

Early warning signs of cancer
Importance of regular screening
Tobacco and alcohol cessation
Healthy diet and physical activity
HPV and Hepatitis B vaccination
Breast self-examination and cervical cancer prevention
Flagship Initiative

Pink October — VISWASAM

A movement of hope. Our annual month-long breast cancer awareness campaign — one of the largest community cancer awareness movements in the region. Throughout October the entire institution comes together with a single mission: to spread awareness, encourage screening, and save lives through early detection.

Pink October 2025 @ SMCC
Free breast cancer screening programmes
Mammography services for eligible women
Clinical breast examination camps
Educational seminars and awareness talks
Walkathons promoting women's health
Community outreach in urban and rural areas
Interactive sessions with cancer survivors
Social media awareness campaigns reaching millions
Pink-themed public engagement activities

Pink October 2025 — A Remarkable Impact

Our 2025 campaign created extraordinary impact across the region, engaging communities, healthcare professionals, students and volunteers.

31
Consecutive days of awareness
7.8M+
People reached digitally
1000+
Women screened for free
650
Walkathon participants
Record-Breaking Impact

The remarkable success of Pink October at Sree Mookambika Cancer Centre has earned national and international recognition. Our month-long breast cancer awareness initiative has been proudly recognised by the India Book of Records and the Asia Book of Records, reflecting SMCC's unwavering commitment to cancer prevention, community outreach and women's health.

More than a record, this achievement represents thousands of lives touched through education, early detection and timely screening — reinforcing our mission that awareness is the first step towards defeating cancer.

A Commitment to a Cancer-Aware Society

At SMCC, Preventive Oncology is more than a healthcare service — it is a commitment to building healthier communities. Through continuous education, accessible screening programmes and compassionate outreach, we strive to reduce the incidence of cancer and ensure that every individual has the opportunity for early diagnosis and timely treatment.

Because when cancer is detected early, hope becomes stronger, treatment becomes more effective, and more lives are saved.